Trustco Bank Strikes Strategic Engagement with Chatter Buzz Media to Expand Florida Footprint and Strengthen Community Engagement
(November 18, 2025) – Trustco Bank, one of the region’s most established community banks, has announced a strategic engagement with Orlando-based digital marketing agency Chatter Buzz Media which was recently named to the Orlando Business Journal’s 2025 Fast 50 list, recognizing Central Florida’s fastest-growing private companies.
This collaboration represents a significant step in Trustco’s ongoing growth in Florida, including the recent announcement of its new regional headquarters in Longwood set to open sometime in early 2026. It also highlights both organizations’ commitment to empowering local communities through investment, support, and economic growth.
As Trustco Bank continues to expand its presence across Florida, this strategic engagement with Chatter Buzz will enhance the bank’s digital marketing, community outreach, and brand awareness efforts, helping connect more Floridians with Trustco’s high-quality banking products and personalized approach to banking.
“We’re excited about our strategic engagement with Chatter Buzz Media,” said Robert J. McCormick, Chairman, President, and CEO of Trustco Bank. “Working with Chatter Buzz will allow Trustco Bank to better utilize digital tools which will help us expand the service and support of our customers and local communities.
Trustco Bank, founded in 1902, has been a pillar of community banking for over a century. Known for its “Home Town” approach of providing low-cost high-quality banking products, and personalized customer service, the bank now operates 136 branches across five states, with a strong concentration in New York and Florida.
Meanwhile, Chatter Buzz Media has emerged as one of Central Florida’s fastest-growing marketing and advertising agencies, earning recognition in the Orlando Business Journal Fast 50 for its exceptional growth from 2022 through 2024. The agency’s work spans global, national, and regional industries, including financial services, healthcare, technology, real estate, and tourism.
“Our strategic engagement with Trustco Bank is an excellent opportunity to apply our creative marketing capabilities to Trustco Bank’s offerings and community presence,” said Shalyn Dever, CEO of Chatter Buzz Media. “Being recognized among Central Florida’s fastest-growing companies and working alongside a customer-oriented community bank like Trustco Bank with aspirations to expand across Florida makes this an exciting next step.”
Trustco Bank’s dedication to customer relationships, community banking, and branch accessibility are brand attributes which Chatter Buzz will help connect with the community, customers, and future customers alike.
Chatter Buzz will be responsible for assisting Trustco Bank in expanding the promotion of its banking products, personalized service, and community initiatives through digital-first storytelling and outreach programs.
“This strategic engagement isn’t just about marketing – it’s about exposing local communities to the products and services Trustco Bank has to offer to help people secure their financial future, as well as amplifying the positive impact that Trustco Bank is making in local communities right here in Florida,” said McCormick. “We’re proud to engage with a firm that shares our belief in building stronger, more connected communities.”
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About Trustco Bank
TrustCo Bank Corp NY is a $6.3 billion savings and loan holding company. Through its subsidiary, Trustco Bank, Trustco operates 136 offices in New York, Florida, New Jersey, Vermont, and Massachusetts. Trustco has a 120-year tradition of providing high-quality services, including a wide variety of deposit and loan products. In addition, Trustco Bank’s Wealth Management Department offers a full range of investment services, retirement planning and trust and estate administration services. Trustco Bank is rated as one of the best performing savings banks in the country. The common shares of Trustco are traded on the NASDAQ Global Select Market under the symbol TRST.
For more information, visit www.trustcobank.com.
About Chatter Buzz Media
Founded in 2012 in Orlando, Florida, Chatter Buzz Media is a full-service digital marketing agency that helps brands grow through innovative strategies, creative storytelling, and data-driven results. With expertise in SEO, PPC, web development, content, and social media, Chatter Buzz partners with clients across industries to deliver measurable impact. The agency is a WBENC-Certified Woman-Owned and NGLCC-Certified LGBT Business Enterprise, recognized among Central Florida’s fastest-growing companies in 2025.
For more information, visit www.chatterbuzzmedia.com.
